Dana Reid
General Contractor | Construction Project Mgr.

Disney Springs, Florida

Role: Sr. Project Manager, SET Creative

Objective: Design a first of its kind concept store for Oakley at Walt Disney Resort's, Disney Springs outdoor entertainment venue. Provide a true 360-degree omni-channel retail experience with an individualized customer journey that allows for product customization and 'shareable' moments.

Construction was canceled just prior to having permits stamped due to budget constraints.

Responsibilities: Manage the design development, low voltage electrical planning and installation of all product purchasing technologies, which allow for 'anywhere' purchases and delivery via pneumatic tubes.

Technologies: Disney tap-to-pay Magic Band, iOS and Android mobile apps, sales tablets, interactive customization and POS screens, back-end inventory and database systems.

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